NOSERVICE — Promotion for music that matters.
About.
We don't push music. We place it where it matters.
Scene first.
Every campaign starts with a record we believe in and the people who'll actually care about it.
Selective by taste.
We only take on what we'd play, write about, or send to a friend. If it isn't that, we pass.
Slow is fine.
A campaign is an arc, not a launch day. We work the long tail as hard as the announce.
Berlin built.
International scene expertise from the capital of club culture.
Services.
Five formats. Same care, more impact.
DJ/Radio PUSH
Targeted direct DJ outreach and radio servicing only. No press. Sold separately as an upsell on top of any release, or for drip-singles two and three.
SINGLE
Standalone single (4-week cycle) or lead single ahead of an EP or album (8–12 weeks). Direct DJ outreach, Spotify Canvas, premiere attempt, smartlink, Bandcamp setup. Drip and waterfall sequences run on retainer.
EP
Full EP campaign. Direct outreach to press, radio and DJs we already work with. Premiere management, playlist pitching, asset coordination, smartlink, weekly client report. Standard or premium tier.
ALBUM
Mini-album or full LP. Two- or three-single rollout, vinyl coordination, embargoed press, podcast booking (RA Exchange, Test Pressing, Crack), launch event (HÖR, NTS, Boiler Room, Cercle, label showcase), tour press tie-in, year-end list lobbying. Sync agent introduction on premium tier.
LABEL RETAINER
Multi-release. Drip-singles into EP or LP, or quarterly catalogue work across 3–6 releases. Label storytelling, scene relationships, sync routing.
Process.
Four steps. Same shape across single, EP and album.
INTAKE & NARRATIVE
Format decision. Track audit. Anchor angle. Long-lead pitches out to magazines, Substacks and editorial.
OUTREACH
Direct send to trusted DJs. Wider servicing to verified tastemakers in genre. Radio servicing across underground stations and specialist hosts. Music influencers and YouTube channels worked in parallel. Premiere locked. Editorial playlists pitched.
RELEASE
Premiere drops. Broader DJ push. Release-week coordination across the channels already in motion.
LONG TAIL
Selected support round-up. Reviews land. Year-end list submissions for albums. Wrap report against KPIs.
Work.
Every campaign. Logged.
Request.
Send your release. Read by us.
